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From the Editor

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Transformation and Continuity

Big data analytics now intersects with practically everything in modern life. Evidence-driven analytics shapes every aspect of our daily lives, both on the job and in our capacity as consumers. And it informs the operations of government agencies, higher education, media and entertainment, communications service providers, and every other institution.

In this period of rapid transformation, we are all witnessing big data’s transformative power. Some of the changes are evolutionary, consisting of a continuing stream of incremental improvements in the fabric of our lives. Some are disruptive, as big data fuels the accelerating emergence, growth, shakeout, and decline of entire sectors of the world economy.

This week’s fresh content marks a significant transformation in IBM Data magazine, but clearly traces a line of continuity from where we’ve been to where we’re heading. At the start of April, we will be closing out the magazine’s prior status as a separate thought-leadership channel and shifting toward its next stage as a centerpiece of the expanded IBM Big Data & Analytics Hub. The magazine has long been a principal forum and community for thought leadership and best practices in the data management industry and among our customers and partners.

Chief among the fresh content this week is a feature article penned by me on why we’re merging the magazine with the Hub. It shares how this step builds on the core value we’ve been providing for almost two decades and what lies ahead in our deepening engagement with our readers. As I say in the piece, we have built a vast library of high-quality, trade journal–style feature articles and columns and other content that serves as a rich knowledge base and a research tool for data professionals.

Cognitive computing has become one of the hottest new topics in the magazine, and we will deepen our cognitive focus under the newly expanded Hub. Another new article this week is from established contributor Rich Hughes, who discusses Watson’s transformative role in helping the medical establishment use cognitive approaches to identify key patterns buried in biomolecular data. “What Watson has done with medical literature patterns has great potential for changing an important aspect of medical research,” Hughes states. “Finding patterns hidden in mountains of scientific literature should prove to be a remarkable breakthrough in cognitive computing.”

Founded long ago with a focus on online transaction processing, the magazine stayed true to that core focus but has steadily broadened into all database management, optimization, and governance topics relevant to our readership. In this regard, we have a new article by established contributor Thuan Bui and new co-contributor Marcia Miskimen discussing the integrated IBM Data Server Manager tool for administering, monitoring, and optimizing enterprise-scale databases.

This week and next will mark the last content-refresh cycles in which we will publish new content to the magazine’s website. Rest assured that the website will remain accessible and searchable for our readers while we undertake its full migration to the Hub in the coming months. Starting the first week of April, content from all of our contributors will be posted only to the Hub, which will become its new permanent home.

Thanks for reading and engaging. See you at the Hub.

From the Editor

James Kobielus (@jameskobielus)
Curator in Chief, Technical Marketing Thought Leadership, IBM Big Data and Analytics Hub

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Contributors

James Kobielus : Big Data Evangelist at IBM and <br>Editor in Chief, IBM Data magazine
James Kobielus
Big Data Evangelist at IBM and
Editor in Chief, IBM Data magazine
Bob DuCharme : Solutions Architect at TopQuadrant
Bob DuCharme
Solutions Architect at TopQuadrant
Sushil Pramanick : Associate Partner, IBM Global Business Services, and Senior IT Executive
Sushil Pramanick
Associate Partner, IBM Global Business Services, and Senior IT Executive
Steve Adler : Information Strategist at IBM
Steve Adler
Information Strategist at IBM
Merv Adrian : Principal, IT Market Strategy
Merv Adrian
Principal, IT Market Strategy
Trey Anderson III : Product Manager, InfoSphere Master Data Management
Trey Anderson III
Product Manager, InfoSphere Master Data Management
Tony Andrews : Instructor, Themis, specializing in SQL and IBM Champion
Tony Andrews
Instructor, Themis, specializing in SQL and IBM Champion
Kevin Arhelger : Software Engineer at IBM
Kevin Arhelger
Software Engineer at IBM
Bonnie Baker : Instructor and Consultant
Bonnie Baker
Instructor and Consultant
Howard Baldwin : Freelancer Business and Technology Writer, Silicon Valley
Howard Baldwin
Freelancer Business and Technology Writer, Silicon Valley
Thomas Beebe : Senior Database Consultant at Advanced DataTools
Thomas Beebe
Senior Database Consultant at Advanced DataTools
David Beulke : President, Pragmatic Solutions, Inc.
David Beulke
President, Pragmatic Solutions, Inc.
David Birmingham : Senior Principal at Brightlight Consulting
David Birmingham
Senior Principal at Brightlight Consulting
Sam Bisbee : Chief Experience Officer (CXO) at Cloudant, an IBM Company
Sam Bisbee
Chief Experience Officer (CXO) at Cloudant, an IBM Company
Natasha Bishop : Big Data Strategy Lead at IBM
Natasha Bishop
Big Data Strategy Lead at IBM
Sean Blake : Certified Storage Consultant at IBM
Sean Blake
Certified Storage Consultant at IBM
Joe Borges : Senior Technical Specialist at BMO Financial Group
Joe Borges
Senior Technical Specialist at BMO Financial Group
Ives Brant : Database and Analytics Professional
Ives Brant
Database and Analytics Professional
Kevin Brown : Chief Architect for Informix at IBM
Kevin Brown
Chief Architect for Informix at IBM
Thuan Bui : InfoSphere Optim Technical Enablement, IBM Silicon Valley Lab
Thuan Bui
InfoSphere Optim Technical Enablement, IBM Silicon Valley Lab
Erik Burckart : Partner and CTO at PointSource
Erik Burckart
Partner and CTO at PointSource
Robert Catterall : DB2 Specialist at IBM
Robert Catterall
DB2 Specialist at IBM
Michael Cavaretta : Technical Leader, Predictive Analytics and Data Science, Research and Advanced Engineering at Ford Motor Company
Michael Cavaretta
Technical Leader, Predictive Analytics and Data Science, Research and Advanced Engineering at Ford Motor Company
Louis Cherian : Social Media Manager for IBM Data magazine
Louis Cherian
Social Media Manager for IBM Data magazine
Mandy Chessell : IBM Distinguished Engineer, Master Inventor, Fellow of the Royal Academy of Engineering
Mandy Chessell
IBM Distinguished Engineer, Master Inventor, Fellow of the Royal Academy of Engineering
Linda Claussen : Data Management Consultant, Technical Trainer, at Themis, Inc.
Linda Claussen
Data Management Consultant, Technical Trainer, at Themis, Inc.
Jeannie Cramer : Editorial Director, IBM Data magazine
Jeannie Cramer
Editorial Director, IBM Data magazine
Tom Deutsch : Program Director, Big Data at IBM
Tom Deutsch
Program Director, Big Data at IBM
Jeremy Dodd : Assistant Vice President, Barclays Capital
Jeremy Dodd
Assistant Vice President, Barclays Capital
Edd Dumbill : Vice President, Strategy, Silicon Valley Data Science
Edd Dumbill
Vice President, Strategy, Silicon Valley Data Science
Trisha Dutta : Product Manager, InfoSphere, at IBM
Trisha Dutta
Product Manager, InfoSphere, at IBM
Brian Eckhardt : CEO, InfoMagnetics Technologies Corporation
Brian Eckhardt
CEO, InfoMagnetics Technologies Corporation
Petter Enqvist : Information Management Professional
Petter Enqvist
Information Management Professional
Thomas Eunice : Software Architect at IBM
Thomas Eunice
Software Architect at IBM
Judy Fainor : Chief Architect, Research and Development, Sparta Systems Inc.
Judy Fainor
Chief Architect, Research and Development, Sparta Systems Inc.
Ahmed Fattah : Client Technical Adviser, Financial Services and Public Sectors at IBM Australia
Ahmed Fattah
Client Technical Adviser, Financial Services and Public Sectors at IBM Australia
Al Finkelstein : Software Architect and Developer
Al Finkelstein
Software Architect and Developer
Madhu Flanagan : Advisory Consultant and Project Manager at IBM
Madhu Flanagan
Advisory Consultant and Project Manager at IBM
Andrew Foo : Senior IT Architect, Smarter Planet Solutions Team atn IBM
Andrew Foo
Senior IT Architect, Smarter Planet Solutions Team atn IBM
Ion Freeman : Data Scientist at Bank of America Merrill Lynch
Ion Freeman
Data Scientist at Bank of America Merrill Lynch
Robert Friske : Worldwide Product Manager at IBM
Robert Friske
Worldwide Product Manager at IBM
David Geer : Technology Journalist
David Geer
Technology Journalist
Sachin Ghai : Delivery Manager at IBM in Gurgaon, India
Sachin Ghai
Delivery Manager at IBM in Gurgaon, India
Dan Gibson : DB2 Lab Advocate at IBM
Dan Gibson
DB2 Lab Advocate at IBM
Cuneyt Goksu : zIM Specialist; Member, zChampions Team, Big Data, and Analytics
Cuneyt Goksu
zIM Specialist; Member, zChampions Team, Big Data, and Analytics
Rajesh Govindan : Manager, Information Management, SAP, and OEM, IBM Software Group, at IBM
Rajesh Govindan
Manager, Information Management, SAP, and OEM, IBM Software Group, at IBM
Peter Hagelund : Executive IT Specialist and Chief Architect, InfoSphere Optim Data Lifecycle Management, at IBM
Peter Hagelund
Executive IT Specialist and Chief Architect, InfoSphere Optim Data Lifecycle Management, at IBM
Fern Halper : Advanced Analytics and Cloud Computing Consultant at TDWI
Fern Halper
Advanced Analytics and Cloud Computing Consultant at TDWI
Stewart Hanna : Worldwide Sales Leader, Big Data, in the IBM Software Group
Stewart Hanna
Worldwide Sales Leader, Big Data, in the IBM Software Group
Bob Hayes : Chief Customer Officer at TCELab and President, Business Over Broadway
Bob Hayes
Chief Customer Officer at TCELab and President, Business Over Broadway
Marc Hebert : Chief Operating Officer at Estuate
Marc Hebert
Chief Operating Officer at Estuate
Nancy Hensley : Director, Strategy and Marketing, Database Software and Systems at IBM
Nancy Hensley
Director, Strategy and Marketing, Database Software and Systems at IBM
Fred Ho : Program Director at IBM
Fred Ho
Program Director at IBM
Praveenkumar Hosangadi : Product Marketing Manager and Part of the InfoSphere Team at IBM
Praveenkumar Hosangadi
Product Marketing Manager and Part of the InfoSphere Team at IBM
Rich Hughes : Marketing Program Manager for Data Warehousing at IBM
Rich Hughes
Marketing Program Manager for Data Warehousing at IBM
Jeff Huth : Product Manager, Information Management, and Context Computing at IBM
Jeff Huth
Product Manager, Information Management, and Context Computing at IBM
W. H. Inmon : Data Warehousing Expert
W. H. Inmon
Data Warehousing Expert
R. V. Joshi : Research Staff Member at IBM’s T. J. Watson Research Center
R. V. Joshi
Research Staff Member at IBM’s T. J. Watson Research Center
Art S. Kagel : Principal Database Consultant, Advanced Data Tools Corporation
Art S. Kagel
Principal Database Consultant, Advanced Data Tools Corporation
Mary Kasal : Senior Healthcare Professional
Mary Kasal
Senior Healthcare Professional
Lester Knutsen : President, Advanced DataTools Corporation
Lester Knutsen
President, Advanced DataTools Corporation
Mady Korada : Enterprise Architect
Mady Korada
Enterprise Architect
Elizabeth Koumpan : IBM Senior Certified Application Architect and Open Group Distinguished IT Architect
Elizabeth Koumpan
IBM Senior Certified Application Architect and Open Group Distinguished IT Architect
Michael Krafick : Senior DB2 Database Administrator and IBM Champion
Michael Krafick
Senior DB2 Database Administrator and IBM Champion
Krish Krishnan : Founder and CEO, Sixth Sense Advisors, Inc.
Krish Krishnan
Founder and CEO, Sixth Sense Advisors, Inc.
Karthik Kumar : Software Engineer at Intel
Karthik Kumar
Software Engineer at Intel
Richard R. Lee : Executive Consultant, Senior Thought Leaders and Managing Partner at IMEC
Richard R. Lee
Executive Consultant, Senior Thought Leaders and Managing Partner at IMEC
Christian Lenke : Lead Technical Sales Professional at IBM
Christian Lenke
Lead Technical Sales Professional at IBM
Sam Lightstone : Senior Technical Staff Member, Next-Generation Data Analytics, at IBM
Sam Lightstone
Senior Technical Staff Member, Next-Generation Data Analytics, at IBM
Jay Limburn : IBM Senior Technical Staff Member and Senior Inventor
Jay Limburn
IBM Senior Technical Staff Member and Senior Inventor
Stuart Litel : President, IIUG; CTO, Kazer Technologies; IBM Gold Consultant, and IBM Champion
Stuart Litel
President, IIUG; CTO, Kazer Technologies; IBM Gold Consultant, and IBM Champion
Guy M. Lohman : Manager, Disruptive Information Management Architectures, IBM Research
Guy M. Lohman
Manager, Disruptive Information Management Architectures, IBM Research
Kimberly Madia : Worldwide Data Security Strategist at IBM
Kimberly Madia
Worldwide Data Security Strategist at IBM
Ethel Mahoney : Worldwide Business Leader for Offerings and Marketing, Information Management
Ethel Mahoney
Worldwide Business Leader for Offerings and Marketing, Information Management
Biswajit Maji : Technology Architect at InfoSys Limited
Biswajit Maji
Technology Architect at InfoSys Limited
Jim Martin : US representative, Fundi Software
Jim Martin
US representative, Fundi Software
Kim May : Vice President, Business Development, The Fillmore Group
Kim May
Vice President, Business Development, The Fillmore Group
Sourav Mazumder : Big Data Architect, IBM Software Group at IBM
Sourav Mazumder
Big Data Architect, IBM Software Group at IBM
Vincent McBurney : Practice Lead, Information Management at Certus Solutions
Vincent McBurney
Practice Lead, Information Management at Certus Solutions
Bruce McGaughy : CTO and Senior Vice President of Engineering
 at ProPlus Design Solutions, Inc.
Bruce McGaughy
CTO and Senior Vice President of Engineering
 at ProPlus Design Solutions, Inc.
Mike Miller : Chief Scientist and Cofounder of Cloudant
Mike Miller
Chief Scientist and Cofounder of Cloudant
Marcia Miskimen : Senior Software Engineer, IBM Data Server Manager, at IBM
Marcia Miskimen
Senior Software Engineer, IBM Data Server Manager, at IBM
Cristian Molaro : Independent DB2 Specialist and IBM Gold Consultant
Cristian Molaro
Independent DB2 Specialist and IBM Gold Consultant
Swati Moran : Worldwide Channel Sales and Business Development Manager at IBM
Swati Moran
Worldwide Channel Sales and Business Development Manager at IBM
David Mould : Senior Predictive Analytics Scientist
David Mould
Senior Predictive Analytics Scientist
Nate Murphy : President, Nate Murphy and Associates
Nate Murphy
President, Nate Murphy and Associates
Graeme Noseworthy : Marketer, IBM Watson Foundations
Graeme Noseworthy
Marketer, IBM Watson Foundations
Terrence O’Donnell : Managing Editor, IBM Data magazine
Terrence O’Donnell
Managing Editor, IBM Data magazine
Ajay Ohri : Founder, Decisionstats.com
Ajay Ohri
Founder, Decisionstats.com
Lakshmi Palaniappan : Senior Software Engineer, IBM Silicon Valley Lab
Lakshmi Palaniappan
Senior Software Engineer, IBM Silicon Valley Lab
Forrest Palmer : Business Analytics Business Unit at IBM
Forrest Palmer
Business Analytics Business Unit at IBM
Paul Pendle : Consulting Systems Engineer at EMC Corporation
Paul Pendle
Consulting Systems Engineer at EMC Corporation
Chad J. Peruba : Business Unit Executive, Performance Management Strategy, at IBM
Chad J. Peruba
Business Unit Executive, Performance Management Strategy, at IBM
Frank Petersen : Systems Programmer
Frank Petersen
Systems Programmer
Stephanie Pettinos : Product Marketing, IBM Informix, IBM Software Group, Information Management
Stephanie Pettinos
Product Marketing, IBM Informix, IBM Software Group, Information Management
Alex Philp : Founder and President of GCS
Alex Philp
Founder and President of GCS
Dan Potter : Vice President, Product Marketing, Datawatch Corporation
Dan Potter
Vice President, Product Marketing, Datawatch Corporation
Jack Probst : Senior Consultant at Pink Elephant
Jack Probst
Senior Consultant at Pink Elephant
Jeff Richardson : IT Specialist and Senior Software Engineer
Jeff Richardson
IT Specialist and Senior Software Engineer
Tom Rieger : Manager, Information Management Research Team at IBM
Tom Rieger
Manager, Information Management Research Team at IBM
Matthew D. Riemer : Big Data Stampede Team Member, IBM Software Group, Information Management
Matthew D. Riemer
Big Data Stampede Team Member, IBM Software Group, Information Management
Dusty Rivers : Senior Systems Engineer and Principal Technical Architect at GT Software, Inc.
Dusty Rivers
Senior Systems Engineer and Principal Technical Architect at GT Software, Inc.
Adam Ronthal : Technical Marketing, Big Data, Cloud, and Aappliances
Adam Ronthal
Technical Marketing, Big Data, Cloud, and Aappliances
Robert Routzahn : Marketing Manager, InfoSphere Information Integration and Big Data at IBM
Robert Routzahn
Marketing Manager, InfoSphere Information Integration and Big Data at IBM
Jacques Roy : Worldwide Technical Sales, InfoSphere Streams at IBM
Jacques Roy
Worldwide Technical Sales, InfoSphere Streams at IBM
Suresh Sane : Senior IT Manager, Database and PeopleSoft Administration at Bi-Lo Holdings
Suresh Sane
Senior IT Manager, Database and PeopleSoft Administration at Bi-Lo Holdings
Mohankumar Saraswatipura : Lead IBM DB2 Database Administrator
Mohankumar Saraswatipura
Lead IBM DB2 Database Administrator
Aartika Sardana : Product and Channel Marketing, InfoSphere IIG Portfolio
Aartika Sardana
Product and Channel Marketing, InfoSphere IIG Portfolio
Arvind Sathi : Worldwide Big Data Architect at IBM
Arvind Sathi
Worldwide Big Data Architect at IBM
Neena Sathi : Executive IT Architect at IBM
Neena Sathi
Executive IT Architect at IBM
Berni Schiefer : Distinguished Engineer at the IBM Toronto Lab
Berni Schiefer
Distinguished Engineer at the IBM Toronto Lab
Jennifer Shin : Founder and Principal at 8 Path Solutions LLC
Jennifer Shin
Founder and Principal at 8 Path Solutions LLC
Paula Wiles Sigmon : Program Director for InfoSphere Portfolio Marketing
Paula Wiles Sigmon
Program Director for InfoSphere Portfolio Marketing
Gord Sissons : Product Marketing Manager InfoSphere BigInsights at IBM
Gord Sissons
Product Marketing Manager InfoSphere BigInsights at IBM
Sunil Soares : Founder and Managing Partner, Information Asset, LLC
Sunil Soares
Founder and Managing Partner, Information Asset, LLC
Olaf Stephan : Lead Services Specialist, Information Management, at IBM
Olaf Stephan
Lead Services Specialist, Information Management, at IBM
Kurt Struyf : DB2 Consultant at Suadasoft
Kurt Struyf
DB2 Consultant at Suadasoft
Julian Stuhler : Principal Consultant at Triton Consulting
Julian Stuhler
Principal Consultant at Triton Consulting
Manjunath B. Subramanian : IBM InfoSphere Master Data Management product manager at IBM
Manjunath B. Subramanian
IBM InfoSphere Master Data Management product manager at IBM
Scott Sumner-Moore : IBM Senior Certified Application Architect and Open Group Distinguished IT Architect
Scott Sumner-Moore
IBM Senior Certified Application Architect and Open Group Distinguished IT Architect
Hemant Suri : Product Manager, PureData System for Analytics, powered by Netezza at IBM
Hemant Suri
Product Manager, PureData System for Analytics, powered by Netezza at IBM
Richard Talbot : Director, Big Data, Analytics, and Cloud Infrastructure at IBM
Richard Talbot
Director, Big Data, Analytics, and Cloud Infrastructure at IBM
Todd Thiemann : Senior Director, Product Marketing, at Vormetric
Todd Thiemann
Senior Director, Product Marketing, at Vormetric
Greg Thomas : Technology and Business Writer
Greg Thomas
Technology and Business Writer
Mathews Thomas : Lead Architect, Communications Sector, IBM Global Industry Solution Center, at IBM
Mathews Thomas
Lead Architect, Communications Sector, IBM Global Industry Solution Center, at IBM
Andy Thurai : Program Director, Application Programming Interfaces, Internet of Things, and Connected Cloud at IBM
Andy Thurai
Program Director, Application Programming Interfaces, Internet of Things, and Connected Cloud at IBM
Brian Vile : Program Director, Product Marketing, InfoSphere, at IBM
Brian Vile
Program Director, Product Marketing, InfoSphere, at IBM
Boris Vishnevsky : Executive Senior Certified IT Architect at IBM
Boris Vishnevsky
Executive Senior Certified IT Architect at IBM
Janki Vora : Senior IT Specialist and Data Scientist at IBM
Janki Vora
Senior IT Specialist and Data Scientist at IBM
Mike Walker : Senior Database Consultant at Advanced DataTools
Mike Walker
Senior Database Consultant at Advanced DataTools
Leslie Wiggins : InfoSphere Marketing Manager at IBM
Leslie Wiggins
InfoSphere Marketing Manager at IBM
Anju Willard : Worldwide Product Marketing Manager, InfoSphere MDM
Anju Willard
Worldwide Product Marketing Manager, InfoSphere MDM
Richard Wozniak : Lead Developer at IBM
Richard Wozniak
Lead Developer at IBM
Isaac Yassin : IBM Gold Consultant, Information Management at IBM
Isaac Yassin
IBM Gold Consultant, Information Management at IBM
Chris Young : Managing Technology Writer at TDA Group
Chris Young
Managing Technology Writer at TDA Group
David Zaharchuk : Global Industry Research Lead, Institute for Business Value at IBM
David Zaharchuk
Global Industry Research Lead, Institute for Business Value at IBM
Paul Zikopoulos : Vice President, Information Management Technical Sales, Big Data, and Competitive Database, at IBM
Paul Zikopoulos
Vice President, Information Management Technical Sales, Big Data, and Competitive Database, at IBM