What we have for you this week in IBM Data magazine is a significantly improved experience.
The new logo is the least of it. We’ve been working hard to rethink the visual look and feel of our site. We’ve deepened our integration with social media. We’ve even changed our slogan. We’re now “The forum for smarter business.” This redesign aligns with the fact that we have long been a channel for the best and brightest IBMers, partners, influencers, and customers to share their expertise on the practical applications of data.
This site redesign is a big step in IBM’s ongoing investment to make this magazine an even more valuable resource for readers, who include top professionals in data management, analytics, and cognitive computing. IBM Data magazine started in 1996 as a print publication. After going through several name changes and a publisher switch, the magazine eventually transitioned to an all-online publication in 2012, but without sacrificing its core mission: providing a thought-leadership forum for data management, analytics, and transactional computing professionals. If anything, the shift to digital delivery improved the magazine’s ability to bring highly useful content to the attention of business technology professionals everywhere more frequently than was possible with the quarterly print edition.
In addition to this latest site redesign, we’ve been steadily adding new experts to IBM Data magazine’s roster of contributors. For the week of October 20, 2014, new contributor Suresh Sane begins a two-part series on the past, present, and future of query-optimization best practices in the era of big data. Another new contributor, Jennifer Shin, provides the third installment of her four-part series on the US Food and Drug Administration’s open-data project, highlighting the wide applicability of accuracy-validation methods from this initiative. And I myself offer insights on how to use ensemble-based crowdsourcing to boost the effectiveness of machine-learning applications.
As editor in chief of IBM Data magazine, my principal focus is on deepening our frontier-pushing, thought-leadership content without skimping on any of the established database management topics we’ve always covered. Readers turn to us for authoritative, in-depth discussions about best practices that push the envelope of their thinking on visions, trends, applications, use cases, and practices in diverse data-centric disciplines. Some of the innovative new focus areas featured in the magazine include big data, data science, in-memory computing, and cognitive computing.
We invite you to engage in this forum for smarter business in several ways:
And last but not least, please let us know what you think of the redesign. We will use any and all feedback to improve the value of IBM Data magazine for our readers and community.
James Kobielus (@jameskobielus)
Editor in Chief, IBM Data magazine