Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection, and retarget ads.
The IBM big data and Netezza teams created this infographic, which was originally published on AnalyzingMedia.com, that focuses on driving marketing effectiveness by managing—and capitalizing upon—big data in digital marketing.
Forrester report: Extract business value from social content
IBM white paper: Could your content be working harder—smarter?
And take advantage of open source InfoSphere Streams components
Podcast: Build a business case for real-time analytics
White paper: Deploy Hadoop to gain insights from mainframe data
Big data in a minute: Lighten the big data load