Managing the Big Flood of Big Data

Infographic: Turning big data into big digital marketing opportunities

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations need to quickly optimize ad delivery, evaluate campaign results, enhance site selection, and retarget ads.

The IBM big data and IBM® Netezza® technology teams created the infographic, “The Flood of Big Data” which was originally published on It focuses on driving marketing effectiveness by managing and capitalizing on big data in digital marketing.

Download a high-res PDF version of the infographic.

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