Big Data and Warehousing

Managing the Big Flood of Big Data in Digital Marketing

INFOGRAPHIC: Turning big data into big opportunity

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection, and retarget ads.

The IBM big data and Netezza teams created this infographic, which was originally published on, that focuses on driving marketing effectiveness by managing—and capitalizing upon—big data in digital marketing. 

Download a high-res PDF here.

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