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Media Kit

IBMdatamag.com is the premier digital magazine for information management professionals. The publication is updated regularly with all the high-quality, in-depth technical content readers have come to count on from the print version of IBM Data magazine over the past 17 years—from features, columns, news, and events to dynamic, interactive video content, podcasts, and webinars.

Advertising on IBMdatamag.com is as easy to execute as it is on your budget. Time-based placements will be viewed by more than 35,000 print and digital magazine subscribers, as well as visitors from the range of other IBM sites that will drive traffic to IBMdatamag.com.

IBMdatamag.com houses hundreds of archived articles covering databases, integration, strategies, governance, security, warehousing, and big data analytics. Our contributors post regularly and IBM integrates the publication into its web and social marketing strategies.

You can also download a PDF of our insertion order.

Reserve your placement now!

 

What you get

  • Primary real estate on an IBM premium content channel
  • Monthly IBMdatamag.com drivers to the site from our newsletter to over 35,000 qualified IT professionals specializing in data and information management
  • Additional visibility through IBMdatamag.com social media efforts

 

Web ads

1. Large premium placement

 

  • Placement fee: $250 per month (three-month minimum) or $2,500 per year.
  • Advertiser must supply the camera-ready artwork—150dpi, JPG or PNG, and 320w/465h—for the right sidebar.
  • If TDA creates this ad, it will be 20 words or less and the advertiser must supply their logo and a link. Cost: $1,500 per ad.

 

2. Small premium placement

 

  • Placement fee: $150 per month (three-month minimum).
  • Advertiser must supply the graphic—150dpi, JPG or PNG, and 320w/132h—for the right sidebar.
  • If TDA creates this ad, it will contain an advertiser-supplied logo, link, and up to 5 words written by TDA. Cost: $1,000 per ad.

 

3. Large (category-specific)

 

  • Placement fee: $450 per quarter per category; no monthly option.
  • Advertiser must supply the camera-ready artwork—150dpi, JPG or PNG, and 320w/465h—for the right sidebar.
  • If TDA creates the ad, it will be 20 words or less and the advertiser must supply the link. Cost: $1,500 per ad.

 

Sponsored content

Write your own IBM-approved partner content and distribute it through the IBMdatamag.com channel for a period of three months.

  • Placement fee: $1,500 per article (up to 1,200 words max.)
  • $3,000 for TDA to write articles up to 300 words if copy is not supplied by the advertiser
  • $6,000 for TDA to write articles up to 1,200 words if copy is not supplied by the advertiser
  • $1,500 for TDA to edit advertiser-supplied articles up to 1,200 words
  • $3,000 for TDA to create a layout PDF of the finished article for the advertiser’s use